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Category: Digital Marketing

Visual Marketing with Digital Signage

Visual Marketing with Digital Signage

As marketers, we’ve known for quite a while that visual content provides the best results. We’ve stacked our websites high with custom photography. Our social media campaigns have eye-catching images and video in check. #TBH, the online media is pure fire… but is there something missing? For most brick-and-mortar shops, there is another opportunity through digital signage. These screens can capture the attention of customers, clients or patients in a lobby or other waiting area. Digital Signage can also relay important human…

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5 Online Marketing Terms That You Need to Know

5 Online Marketing Terms That You Need to Know

Every so often we like to arm you with some technology terms that might help you understand technology and the very complicated internet. We have rounded up some online marketing terms that we feel you need to know. So take a scroll on through and get some clarification on something you’ve probably heard before but weren’t sure what they meant. Search Engine Marketing (SEM): This is the advertising done on search engines such as Adwords or Bing Words. You would…

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Reaching Your Customers with Messaging and Notifications

Reaching Your Customers with Messaging and Notifications

Do you need to get the word out about an upcoming sale or send out a special message to your customers about your store’s changing hours? Communicating with them is no longer limited to direct mail pieces, phone calls or emails. Utilizing smartphones and updated browser technologies can give you a better, more efficient ways of reaching your audience. Not sure where to start? There are several ways to keep your users “in the loop.” Before you dive in be…

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Why You Need to Check Your #Hashtags

Why You Need to Check Your #Hashtags

If you’re on one of the more popular social media sites, you’ve seen them lurking in the body or bottom corner of a post. Sometimes they take up the whole next line, sometimes they’re only one small word. They’re meant to grab your attention one way or another – unfortunately sometimes it’s for all the wrong reasons. So, my friends, here are some tips to keep your hashtags legit. What Are Hashtags For? Hashtags are used to categorize, and in…

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Don’t Just Build Your Website with Stanton Street, Build Your Business Too!

Don’t Just Build Your Website with Stanton Street, Build Your Business Too!

If you’re familiar with our company you may automatically think Stanton Street simply builds websites, but did you know we can do so much more? Aside from website development we’re quite skilled in building intranets, managing social media, creating online marketing campaigns, designing complicated intranet structures, coding custom applications and so much more. Want details? Here’s a quick overview of what we can do for your business! Copywriting Content is one of the most important things you’ll put online. Make…

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Domain Name Fumbles Equal Online Troubles

Domain Name Fumbles Equal Online Troubles

Picking a domain name is one of the most important things you will do when it comes to building your online presence. Most of the time clients come to us with domain names already purchased. So with that in mind we’ve gathered up some tips to help you avoid the missteps, possible disasters and impending doom of trying to market a difficult website address. What’s in a Name? Your website address (also called domain name or URL) should be user-friendly…

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Traditional Advertising vs. Digital Advertising with Stanton Street

Traditional Advertising vs. Digital Advertising with Stanton Street

While both Digital and Traditional Advertising have their place in bringing awareness to your business or products, Digital Advertising offers a few unique benefits over Traditional Advertising that may help you decrease advertising costs while increasing profits. Benefit #1: Targeting Concentrate your effort and your ads where they are most effective! Get your ads in front of the person who is most likely to complete a desired action or purchase. With Digital Advertising you can target potential customers who are…

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Stanton Street Is Now Offering Online Political Campaign Services!

Stanton Street Is Now Offering Online Political Campaign Services!

The Beto O’Rourke US Congressional campaign has given Stanton Street the opportunity to dive head first into the political sphere with effective, smart tools for reaching prospective voters and candidate supporters. We’ve had the opportunity to put our methods to the test and now we are able to make our game-changing services available to you! Acti-Vote: Our Flagship Product Acti-Vote is a social-engagement campaign tool geared toward wrangling up voter support and gathering valuable data from the online voting community. Utilizing…

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A New Era of Photography Online

A New Era of Photography Online

[easyrotator]erc_89_1351266613[/easyrotator] When digital photography and the Internet were introduced, it was love at first sight. Digital cameras and smartphones with camera capabilities were snatched off shelves sooner than you could say “cheese.” Since then, tech and online companies have continued to improve upon this reignited love of imagery developing ways to make it better, faster and more meaningful. Image-based social sites have grown into a highly competitive niche with several revamping their front-end design based on what’s popular now. This…

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Is It Time For You To Advertise Online?

Is It Time For You To Advertise Online?

Times, they are a changin’, and it was very evident when we recently spoke with a client of ours. This “client who shall not be named” has always spent a substantial amount of their budget on traditional media channels such as television, print and radio. The day they asked to explore an online ad budget (shifting their budget from traditional to digital) we couldn’t believe our ears. Maybe all those years of bringing it up finally wore them down. Maybe…

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