The Heart Gallery of America is a national organization that focuses on increasing foster care adoptions through professional photography exhibits. This program is active in various states and regions across America. The local El Paso chapter was created via a multi-agency effort and launched in November 2023. We were invited to play an important role in establishing the branding & marketing materials in preparation for the launch.
The El Paso branch needed their own look and feel that was distinctly El Paso. The result was a melding of a heart icon with a well-known El Paso landmark. We created branding guidelines and 3-color and 1-color vertical and horizontal layouts in various file formats.
We prepared various marketing materials in anticipation of the launch. They included a digital invite, social media header images and graphics, a handout, and welcome poster. The digital invite and handout design give a nod to the national agency utilizing a pixel-box effect.
A basic Wix template was provided, however it needed branding, content and layout adjustments. We designed all of the creative elements and modified the layouts to accommodate the content provided by the client. In addition, we made sure the website was functional and correctly formatted for mobile devices. Visit The Heart Gallery of El Paso website!
Thinking of launching a new product, organization or service soon? Consider Stanton Street for your branding & marketing materials. Give us a call at (915) 351-8440 or send us a message!
Naomi Dhillon is a Marketing Technologist at Stanton Street, a web design and development company in El Paso, TX.
Naomi attended New Mexico State University graduating with a B.A. in Broadcast Journalism and a minor in English. She also has an A.S. in graphic design.
About Stanton Street
We help organizations amplify their online presence by building engaging websites, creating successful digital marketing campaigns, and tackling the <$%^#/>, so they can build their brand, grow their business, and reach their full potential.