El Paso Electric has been serving communities in West Texas and Southern New Mexico since the 1900’s. We’ve partnered with them for almost 20 years, providing website design and development services. Today we’re proud to announce the launch of a new experience for their customers, employees, vendors, shareholders, and regulators.
The updated website design is based on standards and best practices including logo placement, calls to action, and header navigation. We applied a clean, modern style that keeps users focused on their purpose. The color palette is simple, building on their brand identity and customer recognition. Real-time graphics were programmed and styled for consistent branding. In addition, stylized headers, bold text, and clear calls to action help users to easily locate new content. The website is managed via a content management system that we programmed specifically for El Paso Electric. From custom form creation to drag and drop functions, the backend of the website is as user-friendly as the frontend.
One of the main challenges of the website was to organize the vast amount of content that would cater to each audience. Our friends at CultureSpan took on the task to coordinate, write, and enter a majority of the information on the new site. Through this collaborative effort, the website structure is user-friendly and provides the various target audiences a clear path to their destination whether it’s to access bill pay, meeting notices, filings, logins, compliance documents, or other data.
The new website also resizes to fit any screen making it easier for customers to access their account, report outages, or review payment options at any time and on any device. Priority content and main calls to action are displayed above the fold with a peek-a-boo view to content below encouraging users to scroll down to view additional content. We also added a top-level site index in the page footer and a search bar at the top of the page providing more options to locate relevant information.
We encourage you to visit El Paso Electric’s new website and see the difference the redesign has made. We’re excited to continue to provide them with our web design and development expertise and share in their success!
Are you looking for an established, experienced web design company? Meet with us and see what over 20 years of experience in web development and design can do for your business. Give us a call at (915) 351-8440 or send us a message, we’d be more than happy to help you build your brand, grow your business, and reach your full potential.
Naomi Dhillon is an Account Executive at Stanton Street, a website development company in El Paso, TX.