CREEED is a not-for-profit organization focused on improving the quality of education for students in El Paso, TX. Their goal for 2026 was to modernize all of their branding. The brand refresh included their website, marketing materials, digital ads, advertorials, presentation materials, and more.

Branding Conceptualization & Marketing Materials

We worked with CREEED’s public affairs agency to modernize their graphics and update their palette to include more complementary color options. The process began with a kickoff meeting in December of 2025 to discuss the creative direction, timelines and priorities. With our task list before us, we got to work!

Website Refresh

Once the new branding materials were complete, we began working on the CREEED website. We updated graphic elements along with various color schemes and photo orientations. We also added animations to simplify data-heavy content. The animations break down the information in smaller bites and encourages more interaction with users. In addition, our team tested pages on various devices to assure compatibility and ease of use. The updated website launched on July 1, 2026. Click the video below to take a tour:

Logo Animation

When the branding materials and website were complete, we were tasked with creating an animated logo. CREEED wanted the animation to highlight the key services they provide in icon form. We created the logo and provided three versions. The logo options gave the client more flexibility on what logo to use on a light or dark background.

A brand refresh is a huge deal for an organization or business and takes a bit of time to refine. It’s important to have a partner that understands your needs and can rise to the challenge. Are you in need of a new look for your organization or business? Consider Stanton Street for your rebranding. Give us a call at (915) 351-8440 or send us a message!

Naomi Dhillon

Naomi Dhillon is an Account Manager/Multimedia Specialist at Stanton Street, a web design and development company in El Paso, TX. Naomi has worked at Stanton Street since 2010 and has over 25 years of project and client management experience in the multimedia realm.

About Stanton Street
We help organizations amplify their online presence by building engaging websites, creating successful digital marketing campaigns, and tackling the $%^#/, so they can build their brand, grow their business, and reach their full potential.