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Are the Ghosts of Christmas Past and Present Haunting your Google Analytics?

Are the Ghosts of Christmas Past and Present Haunting your Google Analytics?

If you’re in charge of your company’s Google Analytics reports, then you may or may not have heard about ghost spam. If you’ve heard of it, and are currently battling it – we salute you. Ghost spam hijacks your Google Analytics ID (ex: UA-XXXXXXX-XX) and plops a fake visit in your analytics report. These visits don’t interact with your site at all, however, they bypass your site by requests of HTTP interactions to Google’s servers saying they did. This is…

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The end of SEO? Well that depends.

The end of SEO? Well that depends.

Mashable asks, “Are we coming to the end of SEO?” And we whole heartedly answer, “Yes.” Yes, that is if you consider SEO a way of gaming Google to get your site ranked near the top of the page. Yes, if you consider stuffing your meta tags with keywords as SEO. Yes, if you think keyword density in your copy can trick your way to number one. It all comes down to what you believe search engine optimization is all…

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Review Your Website’s Statistics in a Snap

Review Your Website’s Statistics in a Snap

In an effort to keep our website customers more informed about the performance of their site, Stanton Street has added a new extra benefit to go along with our excellent service, good looks and charm: a Monthly Snapshot Report. The Snapshot, includes key performance metrics for your website. If you are a current Stanton Street website customer, watch for an email on the first of every month that will include your custom report. We hope you use this information to…

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Hot ‘n Fresh and Ready for ROI: We’ve Got Your Google Certification Coming Right Up!

Hot ‘n Fresh and Ready for ROI: We’ve Got Your Google Certification Coming Right Up!

Karen is taking website analytics and SEO by storm on a daily basis. She took a quick break this week for tea and to ace her GAIQ certification renewal. GAIQ stands for “Google Analytics Individual Qualification” and if your current or perspective website developer doesn’t have it or has never heard of it, you may want to take a few steps back and ponder this for a moment: Website metrics and analytics are Internet gold. This is one of the…

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