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Tag: SEM

Hot ‘n Fresh and Ready for ROI: We’ve Got Your Google Certification Coming Right Up!

Hot ‘n Fresh and Ready for ROI: We’ve Got Your Google Certification Coming Right Up!

Karen is taking website analytics and SEO by storm on a daily basis. She took a quick break this week for tea and to ace her GAIQ certification renewal. GAIQ stands for “Google Analytics Individual Qualification” and if your current or perspective website developer doesn’t have it or has never heard of it, you may want to take a few steps back and ponder this for a moment: Website metrics and analytics are Internet gold. This is one of the…

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Is It Time For You To Advertise Online?

Is It Time For You To Advertise Online?

Times, they are a changin’, and it was very evident when we recently spoke with a client of ours. This “client who shall not be named” has always spent a substantial amount of their budget on traditional media channels such as television, print and radio. The day they asked to explore an online ad budget (shifting their budget from traditional to digital) we couldn’t believe our ears. Maybe all those years of bringing it up finally wore them down. Maybe…

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