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Tag: Google

Google’s Quest for a More Secure Web

Google’s Quest for a More Secure Web

Last year, Google Chrome started labeling sites without an HTTPS as non-secure. This mostly affected sites that gathered personal data such as credit cards and social security numbers: Google is now upping the ante and pushing for sites with any type of form to enable HTTPS by October of this year. This means if your site has a simple contact form or even a basic site search, you will need to upgrade to a secure site if you don’t want…

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Facebook and Google Make It Harder to Distribute Fake News

Facebook and Google Make It Harder to Distribute Fake News

It doesn’t matter what side of the Presidential election you were on, one thing that we can agree on is how much social media and fake news impacted the decisions of many voters. Google and Facebook now realize that having incorrect information is just as bad as having none and they are working together to ban fake news sites from their platforms. The U.S election was extremely popular on social media and the closer we got to November 8th the…

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Is Your Website Ready for the Future? It MUST be Mobile-First!

Is Your Website Ready for the Future? It MUST be Mobile-First!

As predicted, mobile devices are well on their way to surpassing desktop computer use… and with this fulfilled prophecy comes many changes to user experiences across the industry. Mobile-First Design & Development Thankfully, Stanton Street has been utilizing a mobile-first approach for a few years already. Many of our most recent custom website redesigns are optimized for viewing on a smartphone, tablet or desktop. Google Search Index Remember searching for a topic on your smartphone then having to pinch and expand…

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Go Ahead, Claim Your Business

Go Ahead, Claim Your Business

Google has a multitude of services and it’s hard to keep them all straight most of the time. What’s important to growing your business and what can be put on the back burner until you figure out how it works? A Google service that you should definitely NOT be slipping on is claiming your business. What does claiming your business even mean and why is it important? Google My Business is a free, super easy to use tool for your…

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5 Online Marketing Terms That You Need to Know

5 Online Marketing Terms That You Need to Know

Every so often we like to arm you with some technology terms that might help you understand technology and the very complicated internet. We have rounded up some online marketing terms that we feel you need to know. So take a scroll on through and get some clarification on something you’ve probably heard before but weren’t sure what they meant. Search Engine Marketing (SEM): This is the advertising done on search engines such as Adwords or Bing Words. You would…

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The end of SEO? Well that depends.

The end of SEO? Well that depends.

Mashable asks, “Are we coming to the end of SEO?” And we whole heartedly answer, “Yes.” Yes, that is if you consider SEO a way of gaming Google to get your site ranked near the top of the page. Yes, if you consider stuffing your meta tags with keywords as SEO. Yes, if you think keyword density in your copy can trick your way to number one. It all comes down to what you believe search engine optimization is all…

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