The Beto O’Rourke US Congressional campaign has given Stanton Street the opportunity to dive head first into the political sphere with effective, smart tools for reaching prospective voters and candidate supporters. We’ve had the opportunity to put our methods to the test and now we are able to make our game-changing services available to you!
Acti-Vote: Our Flagship Product
Acti-Vote is a social-engagement campaign tool geared toward wrangling up voter support and gathering valuable data from the online voting community. Utilizing various touchpoints, this product is able to access and build a large, powerful database giving any politician’s campaign the ability to recruit, communicate and mobilize various target audiences.
Acti-Vote is based on the idea of relationship-mapping, a very important component for building a base of strong candidate supporters or campaign volunteers through people they already know. Committed supporters are identified and their information is saved in the database. They are also asked to recommend or identify othersupporters within their social network thus growing the foundation for a successful political campaign.
Campaign captains are then given access to a database to manage and monitor individuals within their network. Captains are also given the ability to communicate directly with this circle of campaign supporters with letters of encouragement, exclusive events and voting reminders.
Supplemental Political Campaign Services
Aside from the ability to build a smashing candidate campaign website, create your social media profile and assist you with your online campaign strategy, Stanton Street also offers the following services for an effective, impactful political campaign:
Mobility is a key factor when it comes to empowering a volunteer base. We’ve made it easier for political campaigns to enter voter information as they are block-walking or attending events with a simple, mobile-friendly interface. Once the information is saved, it’s automatically added to the existing database housed on the campaign website.
As many candidates know, there is very little that is more important than data and research. Aside from the services provided through Acti-Vote, we can dig deeper into your prospective campaign supporter base through customized mailing lists based on voting history and other defined characteristics and data visualization using GIS (Geographic Information Systems).
From social media posts to e-newsletters, the messaging for your campaign must be focused and direct. We can help you reach your target audience by identifying the strategy and desired outcome of the message itself. Want more followers on Facebook or need clear, articulate directions for campaign volunteers? Let us help you cross those “t’s” and dot those “i’s”.
As mentioned in a previous article, photography is most definitely a key component in reaching your online audience. Political campaigns can do nothing but benefit from high-quality, professional imagery that maintains a positive, consistent and shareable image of the candidate or issue. Luckily, we’re able to fulfill these needs as well.
Interested in what we can do for your political or issue-based campaign? Give us a call at (915) 351-8440!
Naomi Dhillon is a Marketing Technologist at Stanton Street, a web design and development company in El Paso, TX.
Naomi attended New Mexico State University graduating with a B.A. in Broadcast Journalism and a minor in English. She also has an A.S. in graphic design.