In an effort to clean up and validate their data, Google is actually calling local businesses to verify Google Places and Maps information. This, according to Miriam Ellis’ article, “Don’t Hang Up! Google Really Phoning Local Businesses” for Search Engine Guide. Miriam’s article discusses the Good, the Bad and the Ugly implications of this new effort by Google. These range the from obvious benefit of having correct information listed for your business on Google to the obvious detriments of not being able to confirm that it is truly a Google representative calling and scammers taking advantage of the situation to access your business data.
Google may need to rethink the method in obtaining their goal. In the mean time, let us know if you get a call from Google.