Karen is taking website analytics and SEO by storm on a daily basis. She took a quick break this week for tea and to ace her GAIQ certification renewal. GAIQ stands for “Google Analytics Individual Qualification” and if your current or perspective website developer doesn’t have it or has never heard of it, you may want to take a few steps back and ponder this for a moment:
Website metrics and analytics are Internet gold. This is one of the only ways to determine if your website is returning on your investment. If the company that built your site isn’t applying metrics or is reporting them incorrectly, that means your site may not be performing at its best. That’s why you need someone who is certified.
Luckily Stanton Street is a phone call away for search engine marketing (SEM), search engine optimization (SEO), social media and Google Analytics. Give us a shout to get your site on the right track: (915) 351-8440.