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Category: Social Media

The Social Media Revolutionary: From ‘Slacktivism’ to #Activism

The Social Media Revolutionary: From ‘Slacktivism’ to #Activism

The activity once coined as “Slacktivism” has evolved. Nowadays individuals are changing policy, reversing corporate decisions and toppling governments via social media sites such as Twitter, Facebook and YouTube. From the Arab uprisings, Bank of America fee reversals to SOPA/PIPA bills, raw emotions swept across social media like wildfire, motivating those who normally would not be inclined to do something. Sometimes, it’s as simple as passing the message along or visiting a site to sign a petition. Other times, it’s…

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SocialBowl XLVI

SocialBowl XLVI

Social Media isn’t just for socializing anymore. It has become a MAJOR part in our lives, not only in the political realm but now Superbowl! Coca-Cola, Doritos and Kia are only a few of the many companies relying on user-generated content or social graphs to determine what you’ll be seeing on the big day. If you can’t wait til Sunday, check out a few of the already released commercials now! Don’t like spoilers? Then print out this cheat sheet to…

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Online Privacy. It’s a Techy Subject.

Online Privacy. It’s a Techy Subject.

Ok we’re a little late for this week’s tidbits. So gather around children… we’ll share some links about privacy. First, CUE THE MUSIC: Google’s been in the spotlight recently for changes to its privacy policy.  Facebook is under scrutiny for how they will handle user privacy now that they’ve filed their IPO.  Since they are both private companies they should have free reign over what they do with the content freely given by its users, right? Or no? What say…

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Using Technology and Social Media to Help not Hurt

Using Technology and Social Media to Help not Hurt

I don’t know about you, but I found out about the London Riots through a tweet. It really saddens me that the widespread violence and destruction in London were orchestrated through BlackBerry Messenger (BBM), which is a messaging system for BlackBerry devices allowing you to chat with individuals or groups. Technology seems to have failed us when it can be easily manipulated as a tool for harming others. Then a shining light appears and sadness fades to joy when I…

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Can We Talk about Your 2011 Online Marketing?

Can We Talk about Your 2011 Online Marketing?

December is a great month not only for presents, parties and family gatherings. But it also is a great time to reflect on the past year, and then to set goals, make resolutions and map out the coming year. Don’t forget to include your Online Marketing! To give you a little help, we have the perfect article, “Online Marketing in 2011: 4 Things to Do Now to be Prepared” by Ann Donnelly for searchenginejournal.com.

Social Media Tips – Part 4, Rule 2 – Pause Before You Post

Social Media Tips – Part 4, Rule 2 – Pause Before You Post

When communicating through social media, each of your posts needs to contain a complete thought and allow easy access to additional context if necessary. Keep in mind that your post will be displayed to your fans and followers as just a few lines surrounded by posts from their other friends. Only after you get the attention of someone will they click on your name and view all your posts in one place. Before we get started – make sure you…

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You Gotta “Like” Facebook for Product Marketing

You Gotta “Like” Facebook for Product Marketing

Word of mouth product promotion has always been the most trusted by consumers. If a friend tells you they like it and use it, it must be good. Well, Facebook makes it easy to tell not only your closest friend, but your closest one hundred or more friends about a product that you can’t live without. If you are a business owner with a website that includes a product catalog, this just became something you can’t live without! Add a…

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Social Media Tips – Part 3, Rule 1 – Consider The Timing

Social Media Tips – Part 3, Rule 1 – Consider The Timing

You’ve set-up your social media accounts and started sharing your activities with the rest of the world. Time to start having some fun with this social marketing tool. But wait. Did you know, there are Social Media Rules to Live By? Rule #1:  Timing is Everything You want to make sure that your posts get maximum exposure and individual attention. The thing to keep in mind is how your posts look from your fans and followers perspective.  Your interaction with them are part…

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Social Media Tips – Part 2 – Setting It Up

Social Media Tips – Part 2 – Setting It Up

So you’ve decided that Social Media Marketing fits into your marketing strategy. The next step is to create your profile on Facebook, Twitter, etc. (Please note we intentionally excluded MySpace.) Setting up a profile may seem basic, the usual information, the general corporate message, blah blah blah.  But let’s look at the end game – enticing people to want to connect with you and your business. Your profile is your introduction or “how do you do,” and you only have seconds…

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