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Category: Marketing

John Ratzenberger Pays a Visit to One of our Websites

John Ratzenberger Pays a Visit to One of our Websites

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Over the past few months John Ratzenberger (best know as “bar know-it-all” Cliff Clavin from Cheers and also the voice of many beloved Pixar animated characters) has been visiting a few TA TravelCenters locations across the county in his ongoing video series “On the Road with John.” Each video highlights that location’s amenities and services while John talks with road warriors about their TA TravelCenters experiences. Recently, John’s destination of choice was the TA TravelCenters website to check out some of the most…

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Social Media Tips – Part 4, Rule 2 – Pause Before You Post

Social Media Tips – Part 4, Rule 2 – Pause Before You Post

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When communicating through social media, each of your posts needs to contain a complete thought and allow easy access to additional context if necessary. Keep in mind that your post will be displayed to your fans and followers as just a few lines surrounded by posts from their other friends. Only after you get the attention of someone will they click on your name and view all your posts in one place. Before we get started – make sure you…

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You Gotta “Like” Facebook for Product Marketing

You Gotta “Like” Facebook for Product Marketing

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Word of mouth product promotion has always been the most trusted by consumers. If a friend tells you they like it and use it, it must be good. Well, Facebook makes it easy to tell not only your closest friend, but your closest one hundred or more friends about a product that you can’t live without. If you are a business owner with a website that includes a product catalog, this just became something you can’t live without! Add a…

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Criminals that Prey on Your Google Maps Listings

Criminals that Prey on Your Google Maps Listings

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Extortion is not a new crime, but a new method may take advantage of your Google Maps Listings. In her article,  Warning: Beware New Breed Of Extortion In Google Maps, Miriam Ellis of Search Engine Guide, describes this growing problem facing small business owners. Extortionists have discovered a means of creating false Google Maps listings with inaccurate information about your business. A “marketer” then contacts you requesting payment to fix these erroneous listings. To date, Google doesn’t have a broad…

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Social Media Tips – Part 3, Rule 1 – Consider The Timing

Social Media Tips – Part 3, Rule 1 – Consider The Timing

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You’ve set-up your social media accounts and started sharing your activities with the rest of the world. Time to start having some fun with this social marketing tool. But wait. Did you know, there are Social Media Rules to Live By? Rule #1:  Timing is Everything You want to make sure that your posts get maximum exposure and individual attention. The thing to keep in mind is how your posts look from your fans and followers perspective.  Your interaction with them are part…

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Is That Google Calling?

Is That Google Calling?

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In an effort to clean up and validate their data, Google is actually calling local businesses to verify Google Places and Maps information. This, according to Miriam Ellis’ article,  “Don’t Hang Up! Google Really Phoning Local Businesses” for Search Engine Guide. Miriam’s article discusses the Good, the Bad and the Ugly implications of this new effort by Google. These range the from obvious benefit of having correct information listed for your business on Google to the obvious detriments of not…

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Cobwebs clogging up your website?

Cobwebs clogging up your website?

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Do you have a set it and forget it relationship with your web site?  The following are ten very good reasons why you should reevaluate the content on your website on a regular basis. First Impressions – Internet users hate web sites that have cobwebs – the out of date images and logos or events and news from 2007.  If you don’t take they time to keep it current, new visitors won’t want to spend time looking at it.  It…

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Ahhh … smell that? Its fresh content!

Ahhh … smell that? Its fresh content!

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You’ve just spent several thousand dollars building a new web site, a few more marketing it, and now it’s out there working for you…. Right? Maybe not if you throw all that money away by not maintaining it. Maintenance on your site is like maintenance on your car, you have to change the oil every so often or it loses performance. Or like those preventative checkups at the doctor, if you don’t show up to those regular visits, you may…

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To Redesign or Not to Redesign? That is the question.

To Redesign or Not to Redesign? That is the question.

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Your website represents your company or organization to the world.  You have only a few seconds to make an impression before that internet user moves on.  Did you catch their attention?  Did you entice them to click further on your website?  Was your website attractive enough to give the visitor a reason to discover more about you and your business?  If they don’t like what they see, there are so many other websites to choose from and other companies offering…

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Quick Tip: Don’t Waste The Subject Line

Quick Tip: Don’t Waste The Subject Line

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If you want to get the most out of your e-mail marketing efforts you need to entice people to read your message. The best way to do this is to ensure that you use a catchy subject line. The subject line is the modern version of the “elevator pitch.” You have a small window of opportunity to get the attention of your target, approximately 3 seconds before they hit delete and your e-mail is gone forever. It is surprising to…

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