Stanton Street Blog

In an effort to clean up and validate their data, Google is actually calling local businesses to verify Google Places and Maps information. This, according to Miriam Ellis’ article,  “Don’t Hang Up! Google Really Phoning Local Businesses” for Search Engine Guide. Miriam’s article discusses the Good, the Bad and the Ugly implications of this new effort by Google. These range the from obvious benefit of having correct information listed for your business on Google to the obvious detriments of not…

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Do you have a set it and forget it relationship with your web site?  The following are ten very good reasons why you should reevaluate the content on your website on a regular basis. First Impressions – Internet users hate web sites that have cobwebs – the out of date images and logos or events and news from 2007.  If you don’t take they time to keep it current, new visitors won’t want to spend time looking at it.  It…

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You’ve just spent several thousand dollars building a new web site, a few more marketing it, and now it’s out there working for you…. Right? Maybe not if you throw all that money away by not maintaining it. Maintenance on your site is like maintenance on your car, you have to change the oil every so often or it loses performance. Or like those preventative checkups at the doctor, if you don’t show up to those regular visits, you may…

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Your website represents your company or organization to the world.  You have only a few seconds to make an impression before that internet user moves on.  Did you catch their attention?  Did you entice them to click further on your website?  Was your website attractive enough to give the visitor a reason to discover more about you and your business?  If they don’t like what they see, there are so many other websites to choose from and other companies offering…

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If you want to get the most out of your e-mail marketing efforts you need to entice people to read your message. The best way to do this is to ensure that you use a catchy subject line. The subject line is the modern version of the “elevator pitch.” You have a small window of opportunity to get the attention of your target, approximately 3 seconds before they hit delete and your e-mail is gone forever. It is surprising to…

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Businesses, be aware. Your customers want to talk with you, and they want to use new media, such as Facebook and Twitter to do it, as reported by the Center for Media Research.