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Category: Marketing

Is It Time For You To Advertise Online?

Is It Time For You To Advertise Online?

Times, they are a changin’, and it was very evident when we recently spoke with a client of ours. This “client who shall not be named” has always spent a substantial amount of their budget on traditional media channels such as television, print and radio. The day they asked to explore an online ad budget (shifting their budget from traditional to digital) we couldn’t believe our ears. Maybe all those years of bringing it up finally wore them down. Maybe…

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Beto for Congress: An Online Political Campaign

Beto for Congress: An Online Political Campaign

We just updated our resume and this is a great one, if we do say so ourselves. The world of political campaigns can be a tough one but we think we did a pretty good job for the Beto O’Rourke for Congress campaign. Click here to check out all the details in our case study! Stanton Street StaffStanton Street is a web design and website development firm in El Paso, Texas specializing in Websites, Intranets, Extranets, SEO/SEM, Website Analytics, Email…

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You May Have Established Your Business But Have You Developed Your Brand?

You May Have Established Your Business But Have You Developed Your Brand?

Before you call up a web developer, create that Facebook page or tweet on Twitter, let’s talk about how you will represent yourself online. We’re hoping you’ve already developed a logo and mission statement for your company. If you have, then this conversation should be simple. Personality What kind of information and tone best suits your business? Are you very professional or whimsical? Do you have a lot to say about your company or have lots of pictures to share?…

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Google Search Algorithm Champions User Experience

Google Search Algorithm Champions User Experience

On January 19, 2012, Google made an interesting change to their algorithm. Yes, it is just one out of about 500 algorithm changes per year, and it will only produce a noticeable affect to less than 1% of searches globally. Considering that 1% of the 12 billion searches on Google in December 2011 equals 120 million searches, 1% is a big deal. The change means the Google will be looking at the page layout of each landing page, specifically for…

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Portfolios are pretty, but do you check references?

Portfolios are pretty, but do you check references?

Hiring a company to build a website is a lot like hiring a new employee. You wouldn’t hire an employee without first assessing the kind of work you need completed and the skills and talents someone needs to complete it. You then need to compile a list of candidates, review of their resumes thoroughly, check their references, interview the best candidates and then discuss salary expectations. Here are some tips on applying that same principle when choosing your website creator….

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A Walk Down Web Design Memory Lane

A Walk Down Web Design Memory Lane

Every now and then I get nostalgic for the good old days. Do you remember rotary dial phones, dial up internet connections or your first cell phone? How did we ever survive without a smart phone, wifi and GPS? Technology has come so far, so fast, and I for one am very thankful. Web design has also evolved at an incredible rate since 1991. Enjoy a first hand look at just how far web design has come in the last…

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Can We Talk about Your 2011 Online Marketing?

Can We Talk about Your 2011 Online Marketing?

December is a great month not only for presents, parties and family gatherings. But it also is a great time to reflect on the past year, and then to set goals, make resolutions and map out the coming year. Don’t forget to include your Online Marketing! To give you a little help, we have the perfect article, “Online Marketing in 2011: 4 Things to Do Now to be Prepared” by Ann Donnelly for searchenginejournal.com.

Social Media Tips – Part 4, Rule 2 – Pause Before You Post

Social Media Tips – Part 4, Rule 2 – Pause Before You Post

When communicating through social media, each of your posts needs to contain a complete thought and allow easy access to additional context if necessary. Keep in mind that your post will be displayed to your fans and followers as just a few lines surrounded by posts from their other friends. Only after you get the attention of someone will they click on your name and view all your posts in one place. Before we get started – make sure you…

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You Gotta “Like” Facebook for Product Marketing

You Gotta “Like” Facebook for Product Marketing

Word of mouth product promotion has always been the most trusted by consumers. If a friend tells you they like it and use it, it must be good. Well, Facebook makes it easy to tell not only your closest friend, but your closest one hundred or more friends about a product that you can’t live without. If you are a business owner with a website that includes a product catalog, this just became something you can’t live without! Add a…

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Criminals that Prey on Your Google Maps Listings

Criminals that Prey on Your Google Maps Listings

Extortion is not a new crime, but a new method may take advantage of your Google Maps Listings. In her article,  Warning: Beware New Breed Of Extortion In Google Maps, Miriam Ellis of Search Engine Guide, describes this growing problem facing small business owners. Extortionists have discovered a means of creating false Google Maps listings with inaccurate information about your business. A “marketer” then contacts you requesting payment to fix these erroneous listings. To date, Google doesn’t have a broad…

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