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Category: Marketing

5 Online Marketing Terms That You Need to Know

5 Online Marketing Terms That You Need to Know

Every so often we like to arm you with some technology terms that might help you understand technology and the very complicated internet. We have rounded up some online marketing terms that we feel you need to know. So take a scroll on through and get some clarification on something you’ve probably heard before but weren’t sure what they meant. Search Engine Marketing (SEM): This is the advertising done on search engines such as Adwords or Bing Words. You would…

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The Heartbeat of the Medical Center of The Americas Beats Stronger

The Heartbeat of the Medical Center of The Americas Beats Stronger

Medical Center of The Americas Foundation is truly a one of a kind. They have dedicated themselves to the advancement of biomedical research within our community. MCA knew that they needed an online presence that would get the public excited about the future of science and medicine. They wanted something professional with a lot of creativity. The MCA / Stanton Street team up was an obvious one considering we are both the best at what we do. The new MCA…

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Reaching Your Customers with Messaging and Notifications

Reaching Your Customers with Messaging and Notifications

Do you need to get the word out about an upcoming sale or send out a special message to your customers about your store’s changing hours? Communicating with them is no longer limited to direct mail pieces, phone calls or emails. Utilizing smartphones and updated browser technologies can give you a better, more efficient ways of reaching your audience. Not sure where to start? There are several ways to keep your users “in the loop.” Before you dive in be…

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Consultations for Hire!

Consultations for Hire!

At Stanton Street we believe your online presence is imperative to your business’ success. Whether your goals are selling in the online marketplace or simply tailoring your website content to reach new customers, we’re ready to assist you in making the most of your web presence by offering some of our services on a consulting basis. Through consulting, we can: Provide a comprehensive review of your current website’s content and functionality. Review and report on user profiles, best practices and…

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Why You Need to Check Your #Hashtags

Why You Need to Check Your #Hashtags

If you’re on one of the more popular social media sites, you’ve seen them lurking in the body or bottom corner of a post. Sometimes they take up the whole next line, sometimes they’re only one small word. They’re meant to grab your attention one way or another – unfortunately sometimes it’s for all the wrong reasons. So, my friends, here are some tips to keep your hashtags legit. What Are Hashtags For? Hashtags are used to categorize, and in…

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Don’t Just Build Your Website with Stanton Street, Build Your Business Too!

Don’t Just Build Your Website with Stanton Street, Build Your Business Too!

If you’re familiar with our company you may automatically think Stanton Street simply builds websites, but did you know we can do so much more? Aside from website development we’re quite skilled in building intranets, managing social media, creating online marketing campaigns, designing complicated intranet structures, coding custom applications and so much more. Want details? Here’s a quick overview of what we can do for your business! Copywriting Content is one of the most important things you’ll put online. Make…

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Domain Name Fumbles Equal Online Troubles

Domain Name Fumbles Equal Online Troubles

Picking a domain name is one of the most important things you will do when it comes to building your online presence. Most of the time clients come to us with domain names already purchased. So with that in mind we’ve gathered up some tips to help you avoid the missteps, possible disasters and impending doom of trying to market a difficult website address. What’s in a Name? Your website address (also called domain name or URL) should be user-friendly…

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Traditional Advertising vs. Digital Advertising with Stanton Street

Traditional Advertising vs. Digital Advertising with Stanton Street

While both Digital and Traditional Advertising have their place in bringing awareness to your business or products, Digital Advertising offers a few unique benefits over Traditional Advertising that may help you decrease advertising costs while increasing profits. Benefit #1: Targeting Concentrate your effort and your ads where they are most effective! Get your ads in front of the person who is most likely to complete a desired action or purchase. With Digital Advertising you can target potential customers who are…

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Political Campaign Services: Stanton Street’s Latest Online Offering

Political Campaign Services: Stanton Street’s Latest Online Offering

Running for a political position is no easy task. There’s paperwork to be filled out, a trust-worthy and dependable campaign team that needs to be built, a platform to develop, strategies which need to be outlined… and usually all before making the big announcement. When District 7 representative Steve Ortega decided to run as a mayoral candidate for the upcoming race in El Paso, Texas, it’s likely that many of these details were already on his mind. It’s a tall…

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Ready, Set… Vote! Stanton Street Takes on Another Political Campaign Project

Ready, Set… Vote! Stanton Street Takes on Another Political Campaign Project

The success of the recent Beto O’Rourke for Congress campaign is still fresh on many El Pasoans’ minds but we’re already chugging along with the next political project. The position for Mayor of El Paso will be up for grabs and one candidate wasted no time hitting up Stanton Street to help build awareness for his campaign efforts. District 7 City Representative Steve Ortega threw his hat in the ring late last year and immediately started working on his online…

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