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Category: Digital Marketing

You May Have Established Your Business But Have You Developed Your Brand?

You May Have Established Your Business But Have You Developed Your Brand?

Before you call up a web developer, create that Facebook page or tweet on Twitter, let’s talk about how you will represent yourself online. We’re hoping you’ve already developed a logo and mission statement for your company. If you have, then this conversation should be simple. Personality What kind of information and tone best suits your business? Are you very professional or whimsical? Do you have a lot to say about your company or have lots of pictures to share?…

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Portfolios are pretty, but do you check references?

Portfolios are pretty, but do you check references?

Hiring a company to build a website is a lot like hiring a new employee. You wouldn’t hire an employee without first assessing the kind of work you need completed and the skills and talents someone needs to complete it. You then need to compile a list of candidates, review of their resumes thoroughly, check their references, interview the best candidates and then discuss salary expectations. Here are some tips on applying that same principle when choosing your website creator….

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