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Category: Site Analytics

Are the Ghosts of Christmas Past and Present Haunting your Google Analytics?

Are the Ghosts of Christmas Past and Present Haunting your Google Analytics?

If you’re in charge of your company’s Google Analytics reports, then you may or may not have heard about ghost spam. If you’ve heard of it, and are currently battling it – we salute you. Ghost spam hijacks your Google Analytics ID (ex: UA-XXXXXXX-XX) and plops a fake visit in your analytics report. These visits don’t interact with your site at all, however, they bypass your site by requests of HTTP interactions to Google’s servers saying they did. This is…

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The end of SEO? Well that depends.

The end of SEO? Well that depends.

Mashable asks, “Are we coming to the end of SEO?” And we whole heartedly answer, “Yes.” Yes, that is if you consider SEO a way of gaming Google to get your site ranked near the top of the page. Yes, if you consider stuffing your meta tags with keywords as SEO. Yes, if you think keyword density in your copy can trick your way to number one. It all comes down to what you believe search engine optimization is all…

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Review Your Website’s Statistics in a Snap

Review Your Website’s Statistics in a Snap

In an effort to keep our website customers more informed about the performance of their site, Stanton Street has added a new extra benefit to go along with our excellent service, good looks and charm: a Monthly Snapshot Report. The Snapshot, includes key performance metrics for your website. If you are a current Stanton Street website customer, watch for an email on the first of every month that will include your custom report. We hope you use this information to…

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Traditional Advertising vs. Digital Advertising with Stanton Street

Traditional Advertising vs. Digital Advertising with Stanton Street

While both Digital and Traditional Advertising have their place in bringing awareness to your business or products, Digital Advertising offers a few unique benefits over Traditional Advertising that may help you decrease advertising costs while increasing profits. Benefit #1: Targeting Concentrate your effort and your ads where they are most effective! Get your ads in front of the person who is most likely to complete a desired action or purchase. With Digital Advertising you can target potential customers who are…

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