Have you noticed an increasing number of emails about Search Engine Optimization (SEO) in your inbox, your website contact us form or even phone calls lately? Stanton Street gets them for our site too, several times a month, and we are in the SEO business! We also suspect that even Google gets their fair share as well. Messages like the one below are only one such example:
These kinds of emails, contact us form submissions and phone calls are SPAM, and we give you permission to delete or hang up on every single one of them. But just in case there is any hesitation on your part, here are 10 signs that it is SEO Spam.
1. Unsolicited SEO Offers – especially from generic free email accounts such as gmail.com or hotmail.com.
Spammers use spiders to crawl for lists of urls and email accounts. They then send mass emails that aren’t even personalized with details about your website while making alarmist claims. Also, any legitimate SEO company would email you from their company email account, not a gmail account. Delete, delete, delete.
2. Social Media and Organic Traffic Claims
If the spammer did their research, they would give you specific examples of what your traffic currently is, and what they think you should be getting.
3. Reference to Important Keyword Phrases
If we were trying to get your SEO business we would let you know what your important keyword phrases are, and where you rank for them. Examples, even if they are only just a few lend so much credibility to an SEO pitch. Without relevant examples, the email is just spam.
4. Social Media Sites Claims
Doing well in social media is a comparison game. How are you doing relative to your competitors? So which pages are they comparing you to and which metrics do they say you falling behind? Oh, we forgot. They didn’t provide that information. Spam.
5. Free Website Audit Offers
If it is free, and they really want your business, why don’t they send the report as a pdf file with their email to prove that they really know about your website. Oh, yeah it must be spam.
6. Guaranteed Rankings Claims
Any SEO that guarantees rankings is a scam artist.
7. “I’m not Spamming”
If they have to tell you they aren’t spamming, they are.
8. They Claim to Have Found your Site Using Google in a Post Script
Hmmmmm …. Anyone else see a total contradiction? Your website must be ranking well in the search engines for something if they found you on Google. In reality, they used a spider to find your site, gather your information and spam you.
9. Future Technologies Suggestions
HTML5 and Responsive Design are not future technologies. They are the latest technologies that are here to stay. This doesn’t mean they are the best options for every website. Perhaps a mobile site would work better to meet your goals and your budget. Ask your current web developer. If they thought you needed it, they would have probably already have tried to sell it to you.
10. Does the Self Proclaimed “Marketing Consultant” have a website?
If the “Marketing Consultant” specializes in getting you better search engine traffic, they should first prove their success by having a professional website. So go ahead and Google them. A little research on your part will uncover if they are legitimate or a spammer.