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Author: Karen Loper

Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company. Contact Karen Loper at (915) 351-8440.
Cobwebs clogging up your website?

Cobwebs clogging up your website?

Do you have a set it and forget it relationship with your web site?  The following are ten very good reasons why you should reevaluate the content on your website on a regular basis. First Impressions – Internet users hate web sites that have cobwebs – the out of date images and logos or events and news from 2007.  If you don’t take they time to keep it current, new visitors won’t want to spend time looking at it.  It…

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R.I.P. Hickock Server: June 8, 1998 – April 6, 2010

R.I.P. Hickock Server: June 8, 1998 – April 6, 2010

The Stanton Street Hickock Server, home to many web sites for over 12 years, died the afternoon of April 6, 2010 in El Paso, Texas, as a result of old age, antiquated technology and lack of speed. Hickock, fondly known to the Stanton Street family and resident web sites as Citi-Guide, is survived by son Earp Server, daughter Garrett Server, daughter Hardin Server and grand-son “the Cloud”.

The Social Media Wave. Should Your Business Be Riding It?

The Social Media Wave. Should Your Business Be Riding It?

Social media has been around for quite a while but in the past couple of years or so, interesting developments have been made to the online medium. The following examples work perfectly in illustrating how social media has developed into much more than the primitive chat rooms or basic blogs of yesterday. Twitter Promotions Flies High Online promotions may not be anything new but the amount of creativity and work put into the ideas has definitely evolved rapidly. In New…

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To Redesign or Not to Redesign? That is the question.

To Redesign or Not to Redesign? That is the question.

Your website represents your company or organization to the world.  You have only a few seconds to make an impression before that internet user moves on.  Did you catch their attention?  Did you entice them to click further on your website?  Was your website attractive enough to give the visitor a reason to discover more about you and your business?  If they don’t like what they see, there are so many other websites to choose from and other companies offering…

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Protecting Your Privacy on Facebook

Protecting Your Privacy on Facebook

If you are a Facebook user, have you reviewed you privacy settings lately? As mentioned in The New York Times, The 3 Facebook Settings Every User Should Check Now by Sarah Perez, you may have given Facebook authorization to publicize your private information to “Everyone” in December without realizing it. That includes photos, shared links and status updates.

Social Media: a Political Tool

Social Media: a Political Tool

Since the Presidential election, social media has become an accentual tool of political campaigns. Crucial platform information and campaign details are now placed at the fingertips of the voter through the Facebook, Twitter and YouTube.