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Author: Karen Loper

Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company. Contact Karen Loper at (915) 351-8440.
Using Technology and Social Media to Help not Hurt

Using Technology and Social Media to Help not Hurt

I don’t know about you, but I found out about the London Riots through a tweet. It really saddens me that the widespread violence and destruction in London were orchestrated through BlackBerry Messenger (BBM), which is a messaging system for BlackBerry devices allowing you to chat with individuals or groups. Technology seems to have failed us when it can be easily manipulated as a tool for harming others. Then a shining light appears and sadness fades to joy when I…

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Portfolios are pretty, but do you check references?

Portfolios are pretty, but do you check references?

Hiring a company to build a website is a lot like hiring a new employee. You wouldn’t hire an employee without first assessing the kind of work you need completed and the skills and talents someone needs to complete it. You then need to compile a list of candidates, review of their resumes thoroughly, check their references, interview the best candidates and then discuss salary expectations. Here are some tips on applying that same principle when choosing your website creator….

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A Walk Down Web Design Memory Lane

A Walk Down Web Design Memory Lane

Every now and then I get nostalgic for the good old days. Do you remember rotary dial phones, dial up internet connections or your first cell phone? How did we ever survive without a smart phone, wifi and GPS? Technology has come so far, so fast, and I for one am very thankful. Web design has also evolved at an incredible rate since 1991. Enjoy a first hand look at just how far web design has come in the last…

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3, 2, 1: Internet Explorer 6 Countdown

3, 2, 1: Internet Explorer 6 Countdown

Can I ask a personal question? No, I don’t want to know if you prefer boxers or briefs.  I just want to know what web browser you use. Seriously, our website still gets 25 visits a month from people using Internet Explorer 6, aka IE6. What is so bad with IE6? Well, it was created by Microsoft ten years ago, making it one of the oldest web browsers still in use today. Its age prevents it from adhering to modern…

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Can We Talk about Your 2011 Online Marketing?

Can We Talk about Your 2011 Online Marketing?

December is a great month not only for presents, parties and family gatherings. But it also is a great time to reflect on the past year, and then to set goals, make resolutions and map out the coming year. Don’t forget to include your Online Marketing! To give you a little help, we have the perfect article, “Online Marketing in 2011: 4 Things to Do Now to be Prepared” by Ann Donnelly for searchenginejournal.com.

You Gotta “Like” Facebook for Product Marketing

You Gotta “Like” Facebook for Product Marketing

Word of mouth product promotion has always been the most trusted by consumers. If a friend tells you they like it and use it, it must be good. Well, Facebook makes it easy to tell not only your closest friend, but your closest one hundred or more friends about a product that you can’t live without. If you are a business owner with a website that includes a product catalog, this just became something you can’t live without! Add a…

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Criminals that Prey on Your Google Maps Listings

Criminals that Prey on Your Google Maps Listings

Extortion is not a new crime, but a new method may take advantage of your Google Maps Listings. In her article,  Warning: Beware New Breed Of Extortion In Google Maps, Miriam Ellis of Search Engine Guide, describes this growing problem facing small business owners. Extortionists have discovered a means of creating false Google Maps listings with inaccurate information about your business. A “marketer” then contacts you requesting payment to fix these erroneous listings. To date, Google doesn’t have a broad…

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Is That Google Calling?

Is That Google Calling?

In an effort to clean up and validate their data, Google is actually calling local businesses to verify Google Places and Maps information. This, according to Miriam Ellis’ article,  “Don’t Hang Up! Google Really Phoning Local Businesses” for Search Engine Guide. Miriam’s article discusses the Good, the Bad and the Ugly implications of this new effort by Google. These range the from obvious benefit of having correct information listed for your business on Google to the obvious detriments of not…

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Website Trends That Make Us Laugh

Website Trends That Make Us Laugh

Websites are not immune from “fashion trends” that make us wonder what in the world were we thinking just two short years ago. The Oatmeal makes fun of those website trends that are on their way out with their comic “8 Websites You Need to Stop Building.”  It is a must see. One of our website developers, a rather quiet, nose to the grindstone type, laughed so hard he was had tears streaming down his face. Enjoy, and rest assured…

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