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Author: Karen Loper

Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company. Karen holds Certifications in Google Adwords Search, Google Adwords Mobile, Google Adwords Display, Google Adwords Shopping, Google Analytics (GAIQ), Google Digital Sales and Google Tag Manager Fundamentals.
About Stanton Street
We help organizations amplify their online presence by building engaging websites, creating successful digital marketing campaigns, and tackling the <$%^#/>, so they can build their brand, grow their business, and reach their full potential.
Edward’s Homes Website Design and Development

Edward’s Homes Website Design and Development

Edward’s Homes has been building built quality budget friendly houses in the El Paso community since 2003. As an “A” rated company with the Better Business Bureau (BBB), Edward’s Homes is committed to exceptional customer service, meeting the homeowners’ needs and desires with honesty, trust and respect. Edward’s Homes needed a new website that mirrored those values. The site also had to be just as convenient for visitor to navigate on a mobile phone as on a desktop computer. The…

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Review Your Website’s Statistics in a Snap

Review Your Website’s Statistics in a Snap

In an effort to keep our website customers more informed about the performance of their site, Stanton Street has added a new extra benefit to go along with our excellent service, good looks and charm: a Monthly Snapshot Report. The Snapshot, includes key performance metrics for your website. If you are a current Stanton Street website customer, watch for an email on the first of every month that will include your custom report. We hope you use this information to…

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How to Identify SEO Scams

How to Identify SEO Scams

Have you noticed an increasing number of emails or phone calls about Search Engine Optimization (SEO)? We get them for our site too – several times a month – and we are in the SEO business! We also suspect that even Google gets their fair share as well. SEO scams are quite abundant, usually coming in a standard format like the message below: These kinds of emails, contact us form submissions, letters, and phone calls are SEO scams. We give…

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Yardbright’s Landscape Lighting Website Illuminates the Internet

Yardbright’s Landscape Lighting Website Illuminates the Internet

Yardbright Landscape Lighting is a manufacturer and distributor of quality outdoor landscape lighting and garden products based in El Paso, Texas. They had an existing e-commerce website that needed to be spruced up a bit. Stanton Street had lots of ideas to improve the website, easier to navigation, updated design and lots more pictures. But, we also had a business solutions idea to help Yardbright better manage their product inventory. Yardbright’s new website gives them the ability to customize their…

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Special Care Went into the Making of the Palliative Care Center Website

Special Care Went into the Making of the Palliative Care Center Website

Texas Palliative Center provides only the highest standard of care, comfort and quality of life for patients and family members dealing with serious, advanced illnesses, which may or may not be terminal. When they asked Stanton Street to create their website, it had to meet the highest standards as well. Warm, welcoming and compassionate to all whom enter the doors of Texas Palliative Center, we knew the website had to portray the very same look and feel while imparting valuable…

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Portfolios are pretty, but do you check references?

Portfolios are pretty, but do you check references?

Hiring a company to build a website is a lot like hiring a new employee. You wouldn’t hire an employee without first assessing the kind of work you need completed and the skills and talents someone needs to complete it. You then need to compile a list of candidates, review of their resumes thoroughly, check their references, interview the best candidates and then discuss salary expectations. Here are some tips on applying that same principle when choosing your website creator….

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