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Author: Karen Loper

Karen Loper is the Internet Marketing Specialist at Stanton Street, an El Paso, Texas website development company. Contact Karen Loper at (915) 351-8440.
Edward’s Homes Website Design and Development

Edward’s Homes Website Design and Development

Edward’s Homes has been building built quality budget friendly houses in the El Paso community since 2003. As an “A” rated company with the Better Business Bureau (BBB), Edward’s Homes is committed to exceptional customer service, meeting the homeowners’ needs and desires with honesty, trust and respect. Edward’s Homes needed a new website that mirrored those values. The site also had to be just as convenient for visitor to navigate on a mobile phone as on a desktop computer. The…

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The end of SEO? Well that depends.

The end of SEO? Well that depends.

Mashable asks, “Are we coming to the end of SEO?” And we whole heartedly answer, “Yes.” Yes, that is if you consider SEO a way of gaming Google to get your site ranked near the top of the page. Yes, if you consider stuffing your meta tags with keywords as SEO. Yes, if you think keyword density in your copy can trick your way to number one. It all comes down to what you believe search engine optimization is all…

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Cosmetic Surgeons’ Website Gets An Enhancement

Cosmetic Surgeons’ Website Gets An Enhancement

Cosmetic Surgery and Laser Center of El Paso is the premier plastic surgery practice in the Southwest Region. Dr. Mark Jabor and Dr. R. Dale Reynolds had us build them a beautiful website about three years ago, which increased visit to their site each month by 135% as well as online consultation requests by 22%. Now, with more than half of the traffic to the Cosmetic Surgery and Laser Center of El Paso’s website coming from mobile devices and tablets,…

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Review Your Website’s Statistics in a Snap

Review Your Website’s Statistics in a Snap

In an effort to keep our website customers more informed about the performance of their site, Stanton Street has added a new extra benefit to go along with our excellent service, good looks and charm: a Monthly Snapshot Report. The Snapshot, includes key performance metrics for your website. If you are a current Stanton Street website customer, watch for an email on the first of every month that will include your custom report. We hope you use this information to…

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Beware of SEO Spam

Beware of SEO Spam

Have you noticed an increasing number of emails about Search Engine Optimization (SEO) in your inbox, your website contact us form or even phone calls lately? Stanton Street gets them for our site too, several times a month, and we are in the SEO business! We also suspect that even Google gets their fair share as well. Messages like the one below are only one such example: These kinds of emails, contact us form submissions and phone calls are SPAM,…

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Yardbright’s Landscape Lighting Website Illuminates the Internet

Yardbright’s Landscape Lighting Website Illuminates the Internet

Yardbright Landscape Lighting is a manufacturer and distributor of quality outdoor landscape lighting and garden products based in El Paso, Texas. They had an existing e-commerce website that needed to be spruced up a bit. Stanton Street had lots of ideas to improve the website, easier to navigation, updated design and lots more pictures. But, we also had a business solutions idea to help Yardbright better manage their product inventory. Yardbright’s new website gives them the ability to customize their…

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Traditional Advertising vs. Digital Advertising with Stanton Street

Traditional Advertising vs. Digital Advertising with Stanton Street

While both Digital and Traditional Advertising have their place in bringing awareness to your business or products, Digital Advertising offers a few unique benefits over Traditional Advertising that may help you decrease advertising costs while increasing profits. Benefit #1: Targeting Concentrate your effort and your ads where they are most effective! Get your ads in front of the person who is most likely to complete a desired action or purchase. With Digital Advertising you can target potential customers who are…

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Special Care Went into the Making of the Palliative Care Center Website

Special Care Went into the Making of the Palliative Care Center Website

Texas Palliative Center provides only the highest standard of care, comfort and quality of life for patients and family members dealing with serious, advanced illnesses, which may or may not be terminal. When they asked Stanton Street to create their website, it had to meet the highest standards as well. Warm, welcoming and compassionate to all whom enter the doors of Texas Palliative Center, we knew the website had to portray the very same look and feel while imparting valuable…

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Google Search Algorithm Champions User Experience

Google Search Algorithm Champions User Experience

On January 19, 2012, Google made an interesting change to their algorithm. Yes, it is just one out of about 500 algorithm changes per year, and it will only produce a noticeable affect to less than 1% of searches globally. Considering that 1% of the 12 billion searches on Google in December 2011 equals 120 million searches, 1% is a big deal. The change means the Google will be looking at the page layout of each landing page, specifically for…

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