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Author: Brian Wancho

Brian Wancho is the CEO of Stanton Street, an El Paso, Texas website development company. Contact Brian Wancho at (915) 351-8440.
Social Media Tips – Part 4, Rule 2 – Pause Before You Post

Social Media Tips – Part 4, Rule 2 – Pause Before You Post

When communicating through social media, each of your posts needs to contain a complete thought and allow easy access to additional context if necessary. Keep in mind that your post will be displayed to your fans and followers as just a few lines surrounded by posts from their other friends. Only after you get the attention of someone will they click on your name and view all your posts in one place. Before we get started – make sure you…

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Social Media Tips – Part 3, Rule 1 – Consider The Timing

Social Media Tips – Part 3, Rule 1 – Consider The Timing

You’ve set-up your social media accounts and started sharing your activities with the rest of the world. Time to start having some fun with this social marketing tool. But wait. Did you know, there are Social Media Rules to Live By? Rule #1:  Timing is Everything You want to make sure that your posts get maximum exposure and individual attention. The thing to keep in mind is how your posts look from your fans and followers perspective.  Your interaction with them are part…

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Social Media Tips – Part 2 – Setting It Up

Social Media Tips – Part 2 – Setting It Up

So you’ve decided that Social Media Marketing fits into your marketing strategy. The next step is to create your profile on Facebook, Twitter, etc. (Please note we intentionally excluded MySpace.) Setting up a profile may seem basic, the usual information, the general corporate message, blah blah blah.  But let’s look at the end game – enticing people to want to connect with you and your business. Your profile is your introduction or “how do you do,” and you only have seconds…

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Social Media Tips – Part 1 – The Basics

Social Media Tips – Part 1 – The Basics

This is the first post in a series designed to give you helpful tips so you can effectively use social media for your organization. Over the past few years we’ve watched social media develop, along with the varied ways people use the internet.  Most of all we’ve analyzed how social media affects organizations, corporations and small business. We’ve run several social media campaigns, and we’ve learned a lot of the ins and outs of how to make them successful. This…

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