I was truly impressed with Stanton Street from first moment I walked in to their office.
Their staff goes above and beyond to make sure the client is taken care of.
The steps taken in the launch our website were very well thought out and communicated, with the end result being nothing short of amazing.
We have received wonderful feedback from our employees and members, and will use our new site as a stepping stone for an even better future at White Sands Federal Credit Union.
Thank you Stanton Street for a job very well done!
Emily Conner
Director of Marketing
|
|
|
The Write Stuff: How A Newsletter Can Make Your Business Better
September 23, 2009
 Who remembers the days of the classic newsletter? Ahh yes, the time-honored mailer printed in black ink on a two-sided sheet of paper with a nifty little tri-fold. If your sender was creative enough, he or she was able to get a hold of a funky typeface and some neon green, orange or pink paper on which to print. Throw in some cutesy, dot-matrix style images and you were all set to go.
Well, the newsletter has come a long way since those days. Today’s newsletter is sent via email, not snail mail, can reach practically any tech-savvy user around the world in just seconds and, best of all, requires no postage.
While most proprietors realize the advantages of taking their company online, there may still be a number of skeptics out there who don’t see the pluses of this sales tool. If you’re one of those disbelievers, check out these benefits:
KEEP IN TOUCH:
Customers will only frequent your business when they feel the need to do so. Change this up by giving them a reason to make more trips. Newsletters, after all, aren’t just about news. You can easily add coupons, discounts and email specials that will entice clientele to visit more frequently than they would have without the offers.
BUILD YOUR CUSTOMER BASE:
Nearly all businesses have had at least a few one-time customers who don’t plan on visiting their establishment ever again. That can be fixed in an instant by requesting an email address and, presto!... instant connection. Once you’ve caught his or her attention, your chances of receiving return business are far greater than before.
SELL YOURSELF:
How often does a business have the chance to thoroughly pitch their services and/or products to a customer? Unless it’s a business-to-business type of establishment, the opportunities are probably few and far between. Having a newsletter, however, changes this by allowing you to present yourself to your customer when they have the time to listen, or in this case, read.
As mentioned, many businesses can attest to the fact that an online newsletter can play an important role in a company’s success. That’s why we not only offer it as a service to our clients but have even created PostMarketer, our very own proprietary newsletter system. Let us know if you’d like more information about what it can do for your business and customers.
|
Stanton Street
