We love the new look and layout that Stanton Street created for us.
The site is not only easy to navigate, but clearly represents and details the various service we offer at Pedraza.
Lucinda Dorgan
Auditor/NAFTA Compliance Division
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Marketing Your Web Site: Making The Most of What You Have
September 22, 2009
 So you have a great web site, loaded with all the bells and whistles to help you sell, sell, sell. The problem is you aren’t selling anything. As a matter of fact, no one can even find your web site. What can you do? A web site is nothing unless someone can find it. Think of that proverbial tree falling in the forest. If no one is there to hear it fall, does it make a sound?
Well, here are a few ways to make some online noise:
Search Engine Listing
These assist your web site in being found by users searching with specific keywords or phrases. Organic rankings and pay-per-click/sponsored ads are great examples of ways to improve your rankings.
Local Search Engine Business Results
An online marketing campaign can be as targeted as possible so just because you’re not a multi-million dollar company doesn’t mean you can’t be found by local potential customers.
Email Newsletters
It’s one of the best ways to let existing and potential clientele know all about you and your business. Throw in some discounts, coupons or special online offers and you’ve just improved your chances of seeing a return customer!
Old School Advertising
Sometimes there’s no need to re-invent the wheel. If you have the money, classic advertising methods such as billboards, radio/TV ads, newspaper ads or direct mail campaigns can work just as great as online efforts.
Blogging, shopping comparison sites, social networking sites and links for other web sites are other methods that can help you raise your internet game. If you would like to find out more details about improving your web site’s traffic and return on investment, contact us today!
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